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  • Founded Date April 22, 2002
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to launch a new ‘discrete’ form of the drug that will replace the iconic – and quickly recognisable – little blue pill.

The distinctive diamond-shaped tablets might soon be replaced by a pink, rectangle-shaped ‘wafer’ that dissolves on the tongue, meaning it does not require to be taken with water.

About half of males over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug initially came to the market in the 1990s after being created by the American pharmaceutical company Pfizer.

It was first established in the 1980s as a heart problem medication, however trial individuals discovered it had an unusual negative effects – frequent erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has actually gotten a hallmark in the UK for the brand-new form of the drug, Viagra ODF.

Viatris has already released the Viagra ODF in Canada and advertised it as being ‘thin and discreet’ which may be more suitable for many clients.

The unique tablets – which can cause humiliation for some patients – has actually been transformed and a brand-new dissolvable type might be available to Brits in the next 5 years. Stock image

‘Tablets are not constantly bearable to clients and likewise often the size of tablets might put patients off having them,’ Thorrun Govind, pharmacist and health expert, informed The Telegraph.

She added: ‘Some guys may still be finding the idea of having Viagr awkward, but I would hope that males’s health and conversations about sexual health have carried on because Viagra was very first developed.’

Ms Govind thinks this brand-new design is a ‘favorable action .

The new dissolvable medication is thought to likely pertained to the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, informed the paper that the trademark application is a ‘good indicator’ it will be available within the next 5 years.

She explained trade mark registrations can be cancelled if they are not utilized for a continuous duration of 5 years or more after registration. As an outcome, it seems Viatris plans to introduce the product within the next few years.

However, approving a trademark would not ensure the ODF could be offered and it would have to be authorized by the Medicines & Healthcare items Regulatory Agency first.

It’s expected to cost the same as the tablet version and to be readily available in the very same dosages.

An overall of 4.57 million prescriptions for sildenafil, more frequently known by the brand name Viagra, and other kinds of impotency drugs offered under the brand names Cialis and Levitra, were dispensed by the health service in 2023

This comes after dodgy Viagra was found to be Britain’s greatest counterfeit drug after more than ₤ 6.2 countless phony blue tablet were seized by UK regulators in 2023.

More materials of the erectile dysfunction drug were found than knock-off variations of painkillers like morphine.

Health authorities said online merchants flouting regulations were behind the counterfeit materials with the majority of being imported from nations like India without a suitable licence.

Data, from UK regulator The Medicines and Healthcare items Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best understood as Viagra, were seized last year.

Another half-million doses of tadalafil, another erectile dysfunction drug offered under the brand name Cialis worth ₤ 1.2 million were likewise seized.

While all medications carry possible side impacts drugs from unreliable sources might either not work or carry extra active ingredients or contaminants like heavy metals or other drugs that might be hazardous.